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To put it simply, link building is the process of gaining links from other websites to your own. A link is what allows web users to jump from one page to the next. Search engines – most notably Google – will regularly scour and scan the web for links between websites. If a page or website has lots of links pointing towards it from other, relevant sites, then Google’s interest will be immediately piqued. This interest can then have the sizeable advantage of improved rankings in Google’s results pages.
In this article, we’ll be diving into the benefits of link building for letting agents, how exactly it’s done, and what the most time-efficient methods are.
Link building is one of the most important components of search engine optimisation (SEO) and has been for years. Our SEO guide breaks down each element of this marketing discipline and how it can be related to letting agents. Given that link building lies within the world of SEO, its benefits are broadly similar as well.
Having a website with numerous links from other websites pointing towards it is a massive green tick in Google’s eyes. Because of this, accruing more links should result in better rankings in Google. This means that more people will see your search results as they begin to appear higher and higher up, until eventually reaching the internet summit – the top results of page one. These improved rankings will lead to greater website traffic, which (assuming your website is well optimised to generate sales) will then result in gaining more leads, increasing revenue as a result.
Some other benefits of link building for letting agents include being able to spend less money on paid traffic sources, along with becoming an authoritative voice within the property field.
Before undertaking any kind of link-building process, your first step should be to figure out your current SEO position, so any future progress can be effectively tracked. The best (and quickest) way of monitoring progress is through Google’s webmaster tools – Google Analytics and Google Search Console.
Google Analytics gives access to numerous data points such as traffic and users, whereas Search Console shows your current rankings for specific keywords. If you’re trying to gain links that focus on these keywords, then it’s worth making a note of their positions, before checking back on them further down the road.
Basically, what we’re getting at here is that doing no linking building at all is still a preferable option to partaking in what is known as ‘black hat SEO’ (practices that have been disapproved by search engines). When it comes to link building for letting agents, these practices could include purchasing links from other blogs, or signing up with SEO consultants who sound as though they’re doing just that.
There are heaps of link-building methods out there. The problem is that most of these methods can quickly turn into black holes for your time. Hours upon hours can be poured into link building, often with very little results to show for it. To avoid this, we’d recommend beginning with the basics – reach out to as many people and companies as possible!
In terms of link building for letting agents, you should start by making a list of those who are worth contacting. Some of the best places to look and people to contact include:
Of course, in order to garner these links when reaching out to others, you need to be able to show them something seriously impressive. After all, people aren’t going to link to just any old site. They want to link to something which is going to answer questions for and benefit their readers.
With link building for letting agents, you have a couple of solid options to choose from. The first is to polish and thicken up your pre-existing landing pages. These could be pages populated with properties to rent, or pages explaining the benefits of your site. The other option is to begin producing amazing blog content that can then be shared around. The possibilities with written articles are almost endless. Consider writing about advice for potential tenants when moving into a new home. If it provides some kind of benefit to your customer base, then it’ll likely benefit you in turn.
Once this top-quality content has been created, one of the best ways to quickly share it around is through social media. Not only does having social media accounts aid in your organic search rankings, but they also provide the opportunity for creating virality around a website. The more you spread your content around, the more others will. The more that others spread your content around, the more links will be shared towards your site.
Here’s the good news: Sometimes, other websites will link to you without you having to reach out to them. This often occurs as a result of the aforementioned high-quality content that you should be focusing on creating. When creating content and web pages of their own, sites will often look for excellent articles that can be linked to. If yours fits the bill, then you may find yourself gaining links through a source that isn’t too dissimilar to passive income.
Don’t forget about internal linking either. To internal link means to add links on your own website that point towards other pages on your site. When doing this, it makes sense to have some sort of cohesion to this linking strategy. For example, have property listings in London link back to the London category page. Internal linking is much less time-consuming and can be a great way of making your website(s) easier to navigate, both for your users and search engines such as Google.
At Resooma, we can help link to your website through featured articles. If you’re interested in partnering up with us, then get in touch through the link, or drop us an email at [email protected].
Want to list properties as bills included or make extra revenue through referring tenants to use Resooma Bills? Find out more about listing with bills included.
If you’re interested in listing your property with Resooma then click here.
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