Why landlords and agents need virtual viewings on their property listing

From the onset of COVID-19, virtual viewings have fast become the preferred way of searching for properties for many renters. As restrictions reduce and the student lettings industry recovers, video walkthroughs are still in high demand.

There are several benefits of having video walkthroughs on your property listing. From expanding your property’s reach to Generation Z to saving you time on physical viewings, agents and landlords easily find more qualified leads.

Resooma’s guide will tell you why agents and landlords need to have virtual viewings as part of their property listing. Our guide covers how you can speed up the renting process, expose your property to target tenants, and increase transparency for renters.

Virtual viewings cater to high digital demand

Since 2020, there have been over 3.6 billion people who are active on social media. The majority of social media users will be students and young professionals from generation rent. Young people spend a total of 2 hours and 30 minutes on social media per day, so it’s beneficial to get your properties in front of young people while they’re on these platforms frequently.

Virtual viewings on social media increase the chance of target tenants seeing your property, therefore, attractng more qualified leads. Video walkthroughs that are accessible for renters searching for properties to rent on social media like Facebook or Twitter will be perfect for them.

Virtual viewings provide more transparency to property listings

Virtual viewings allow landlords and agents to add more transparency and value to their property listings. Resooma found that renters don’t trust listings, believing photographs can be deceiving and that property owners hold back key information. By giving people a realistic view of your property, you’re more likely to get qualified leads.

Online viewings and videos are one way to provide a realistic view. You have a range of options when it comes to creating virtual viewings. You could focus on creating a VR experience, where renters can move around your property at their own pace. Alternatively, you can film your property on your smartphone. Agents and landlords can take renters room-by-room and explain key aspects of the property. Virtual viewings are your chance to make your video walkthrough unique like your property listing, so get creative with it!

Renters may want video walkthroughs alongside a physical viewing, so it’s best to consider this as an additional option.

Virtual viewings speed up the renting process and saves time

Video walkthroughs are beneficial for renters who are looking at a range of properties. Virtual viewings may be a helpful option for them to shortlist properties that they like. It allows renters to explore more of the property and decide whether it’s right for them, therefore, saving  agents’ time on arranging viewings.

Finding high-quality leads for your property on your own can be difficult. With properties listed on Resooma, we work to find the best quality tenants for landlords and agents, so you don’t have to waste your time sifting through tenant applications.

Virtual viewings allow landlords and letting agents to market properties outside of traditional metrics

Marketing has expanded to even TikTok, where companies easily market their products. The same can be done for marketing properties. Agents and landlords don’t have to just list them on online portals or advertise them in real estate office windows. Now, there are several social media channels that are great to host video viewings. TikTok has several features where you can make quick and slick video edits of your property and its rooms. Add some sound, captions, and voiceover to explain more about your property in depth.

Videos catered to the digitally focused Generation Z will resonate highly with them on their property search. Video viewings add transparency to listings, attracting more qualified leads and saving both you and renters time.

Most social media platforms let you film live from your smartphone, so you don’t have to stick to pre-recorded video walkthroughs. Filming properties live allows you to answer any questions that come up in real time, making the online viewing experience transparent and more personable for renters.

Video walkthroughs are just one way of exposing your property and attracting great quality tenants. For more ways on how to create a great property listing, check out our article on the great ways you can advertise your property.

Get more out of listing with Resooma

By listing with Resooma for free, we’ll match your property to the right leads, meaning you’ll spend less time processing enquiries and arranging viewings. Our trusted property information and personalised search for tenants means decrease void periods and increase your rental income. Check out the other benefits from listing with Resooma right here.