Student rental and 4 reasons to list them on social media

People frequent social media and other online resources every day, whether it’s for shopping, mindless scrolling, or catching up on news of interest. As a result, 98% of students report they start their student property search online, so online exposure through social media adverts are the best you can get for your property.

Students are less likely to engage with TV or radio advertisements, having learned to block them out and become ‘ad-blind’. Many turn to the internet to stream TV, movies, music, and, you guessed it, scroll through social media. Because of this, advertising on social media is one of the best ways to engage Millennials and Generation Z searching for a student rental.

Social media platforms allow you to engage your target audience, improve your leads, enable flexibility on multiple platforms and devices, and analyse analytics and ad metrics of your property listings to optimise them for the best exposure.

Here are the four reasons to list your student rental on social media.

1. Social media adverts offer high exposure and engagement for student rentals

As of 2021, there are 50.8 million Facebook users and 32 million Instagram in the UK alone. Social media is high reach and high engagement orientated, so you can easily catch your target audience through social media platforms they already frequent.

Using Facebook ads, Resooma can specifically target the student demographic, promoting higher engagement than conventional property listings. We place your listing directly in our catered adverts to target student newsfeeds, significantly increasing your property’s reach.

2. Social media adverts source more qualified leads for your student rental

Resooma can monitor which students in the target demographic can see your properties adverts and who engages with them by clicking through to your properties on our website. With this, we can retarget your property adverts to students within your target demographic. By retargeting students who have already engaged with Facebooks adverts, you can gain more qualified leads as we understand they are searching for their next student rental.

By retargeting these students, you can also gain new leads – other students also property searching, extending your reach even further.

3. Social media adverts are mobile-friendly

People spend 50.1% of their time on smartphones on social media. It’s a statistic steadily increasing with online activities moving to mobile. 96% of Facebook users frequent the app on mobile, contributing to this growing trend.

Due to the prominence of social media, especially among student demographics, traditional marketing methods such as listings in letting agent windows won’t resonate with modern students. Students today are looking down at their smartphones, so student rental advertisements should be placed right under their noses.

Our website and Facebook adverts are perfectly optimised for mobile viewing. As a result, your student property listings means you receive a higher engagement, gain further reach, and flexible adverts. They’re sure to stand out with a smooth user experience that students have already picked up with ease.

4. Social media adverts provide analytics and ad metrics which Resooma uses to optimise your future student rental listings

Putting your property advertisement on social media has some significant advantages. To successfully market it, data is key to analysing it and using the analytics to improve upon future property ads. Resooma’s social media adverts return metrics like reach and engagement, click-throughs rates and conversions, featured images, and calls-to-actions. Through these metrics, we can compare successes to other social media adverts to optimise your advertisements. We’ll even suggest improvement to ad copy, images, and their order and adjust advertisement format.

With the ever-changing behaviour of Millennials and Generation Z, it’s essential that marketing reflects just what students are looking for. Resooma understands what students want and engage with when it comes to renting. List with us today, and we’ll take marketing your student rentals further with our social media adverts.